Why is good PR so important for startups? Learn from an entrepreneur who used press coverage to gain investment, users and customers for her company.
"Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad," said Richard Branson, the billionaire founder of Virgin Group.
Getting relevant press coverage can get you sales, investment, and credibility, but precisely because it is so effective, it is also very competitive.
In this webinar, you will learn:
- How PR fits into your marketing plan as a whole
- How to pitch your story to journalists and bloggers
- How to create your own content to draw interest